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Position Summary:
In conjunction with the Marketing and Promotions Manager, the Associate Marketing and Promotions Manager is responsible for developing, managing and executing promotions at all 22 gaming sites in line with the defined annual marketing plan. The position will assist the Marketing and Promotions Manager in day to day implementation, coordination and management of promotion programs and evaluations. The position is responsible for successful implementation of marketing programs based on established objectives.

Major Responsibility Areas:

• Develop, manage and launch province wide promotions on budget and within specified timelines, working closely with internal/external resources to ensure success of promotion.
• Manage the internal promotions process i.e. prepare promotional briefings and communications, IT requirements, determine promotion mechanics, project schedules, budgets, POS, use of external and internal resources, site training, etc.
• Key point of contact for internal customers, legal, responsible gaming, PA, IT, audit, security, corporate communications, procurement, corporate events, AGCO, etc.
• Manage external resources / partners including advertising and promotions agencies, RFQs, RFPs, partnership programs and events while ensuring they comply with all legal, audit and security procedures.
• Manages Operations Team to ensure feedback on province wide promotions from all gaming sites.
• Develop promotional policies and procedures for implementation at gaming sites as required.
• Accountable for managing the AGCO submission process ensuring 100% accuracy and compliance.
• Assist the Marketing and Promotions Manager, as required, in the review and strategic development of corporate marketing promotions, scheduling, work backs, briefings, evaluations, program recommendations, POVs on opportunities presented while ensuring that timelines and program requirements are met.
• Assist the Marketing and Promotions Manager, as required, in the development of project plans / business cases to support new initiatives proposed for implementation.
• Assists the Marketing and Promotions Manager in the preparation of promotion forecasts including the preparation, completion and monitoring of promotional expenditures versus budget.
• Coordinate with internal research resources to develop and conduct market research for prizing and promotional concepts and mechanics.
• In conjunction with the Analytical Centre of Excellence (ACE) team, initiate, monitor, analyse and review promotional programs, and provide recommendations to the Marketing and Promotions Manager on evaluation requirements.
• Develop and maintain a high level of knowledge of AGCO regulations, site structures and responsibilities, promotional impact on the gaming business.
• Assists the Field Marketing Managers as required with local initiatives.
• Lead and / or participate in Marketing and Promotions projects as required.

Minimum Qualifications:

• Minimum education level of a Business degree with a concentration in marketing or equivalent.
• Minimum of 3 to 5 years related experience within marketing management in consumer promotions, service or gaming industry.
• Strong analytical, organizational and communication skills.

Licenses, Certifications and/or Registration:
Requires an AGCO Gaming Key Registration.

INTERESTED APPLICANTS SHOULD APPLY ON-LINE OR FORWARD A COPY OF THEIR RESUME TO:

OLG
4120 Yonge St
Suite 500
Toronto, ON
M2P 2B8
Attention: Human Resources Gaming
OR FAX: (416)224-7031
OR EMAIL: hrgaming@olg.ca

THE ONTARIO LOTTERY AND GAMING CORPORATION IS AN EQUAL OPPORTUNITY EMPLOYER.

Application Deadline:  Jan 19, 2010

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