PURPOSE:
Provide professional direction and administration to showcase and enhance the image of the company’s products and brand to both external and internal audiences (e.g. national & trade media communications, internal communications, etc.)

RESPONSIBILITIES:

• Develop and manage product media launch plans.
• Develop and manage media events. (Ride & drives, media dinners, journalism awards, etc.)
• Responsible for budgeting and monitoring/control of expenses for PR cost centre.
• Manage the national press fleet including budget, vehicle order/turn-in, maintenance, and scheduling to promote vehicles with appropriate media.
• Plan, develop, and execute the monthly dealer newsletter as well as other internal publications as required.
• Responsible for media website look and content with assistance of vendor.
• Coordinate French translation of content.
• Plan and manage MMSCAN presence and activities at auto shows.
• Develop and publish news releases.
• Monitor Mitsubishi Motors press coverage and publish summaries for Management.
• Write speech content for Company Management as required.
• Coordinate with other Mitsubishi press offices (US, Japan, etc.) to ensure consistent messaging for the brand.
• Coordinate with MMSCAN internal departments to meet overall company needs.
• Other duties as assigned or required.
• TYPICAL EDUCATION & EXPERIENCE PROFILE:
• 3 – 5 years prior management level automotive experience in Public Relations, Marketing, or related field.
• BA/BS degree in Marketing, Communications, Public Relations, or equivalent combination of education and experience.

PROFILE DIFFERENTIATORS:

• Knowledge of current automotive publications and key press contacts.
• Knowledge of automotive systems, MMSCAN product line and product features.

SPECIAL:

• Valid driver’s license and MMSCAN approved driving record.
• Domestic travel will be required.

Qualified Candidates should submit resumes via email to HR@mitsubishi-motors.ca

Please include your salary expectations in your cover letter.
No phone calls, please.