Profectio Job Board Public Relations Manager – Toronto
January 15th, 2010 | Comments Off | Public Relations Jobs
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Bullfrog Power is a leading Canadian provider of 100% green electricity. Bullfrog Power provides both homes and organizations with a new, convenient way to support clean, renewable power.
We are looking for a public relations manager to work in our Toronto head office.
Description:
Bullfrog Power’s public relations manager will help Bullfrog Power build and expand its brand by creating opportunities for earned media coverage in print, broadcast and electronic media. The successful candidate holds a university degree and a diploma in communications or public relations and has a minimum of 5 years’ experience in media relations in a corporate setting. The ideal candidate will possess excellent organizational skills, superior communication skills (both written and verbal), and will have a high level of attention to detail. Established media relationships with Canadian dailies are assets.
Specific responsibilities:
- Participating in the development and execution of media relations strategy for Bullfrog Power and its business and residential divisions
- Manage PR agency resources and act as the primary liaison between the company and the agency
- Work with Bullfrog executives and PR agency to develop innovative stories that attract media attention for Bullfrog Power and its commercial customers.
- Liaise with regional staff to ensure comprehensive PR support for Bullfrog across British Columbia, Alberta, Ontario and the Maritimes
- Manage reactive media relations for Bullfrog Power, responding to media inquiries and creating media briefings and arranging interviews for Bullfrog spokespeople as necessary.
- Implement ongoing media training for key spokespeople
- Work with agency to maintain an editorial calendar and identify opportunities for publicity in a variety of media outlets, including major print and broadcast media, niche and trade publications, and electronic/social media.
- Work with agency to develop comprehensive media lists and develop positive relationships with key journalists and publications.
- Write a range of communications deliverables including press releases, media advisories, fact sheets, etc.
- Oversee tracking and reporting for all media coverage.
- Generate publicity for special events, trade shows, contests and other activities.
- Plan and execute media events.
Please apply by email to hr@bullfrogpower.com
Application Deadline: Jan 18, 2010
